Your New Secret Weapon:

No Fluff Digital Marketing

An approach focused on low-hanging fruit, studying the competition, leveraging what already works for other companies, a classical sales-led philosophy to marketing, and a heavy use of analytical tools to develop the right strategy

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Going Small & Precise

We go small. Focus on creating leverage by narrowing the scope of what we're doing. Go 80/20, and zero-in on critical actions.

We Follow the Money!

Our backbone is strong copywriting and sales that works. Forget expensively designed ads: Copy sells. Cute, fluff, feel-good marketing only works for the Fortune 500.

Contrarian Approach

When tons of competitors  pour money into the same channels, they become expensive and too competitive. We find a chink in the armor.

Long-Term Strategies

Capturing low-hanging-fruit is a path to winning long-term by investing in more approaches to sustained leads and conversions. Through experiments, either we win or we learn.

Book A Consult with Us

We'll take a look at your site to see if there are amazing opportunities to get high-value high-commercial intent leads without working hard.

WHERE WE'RE MOST EXPERIENCED

Startups & Small Local Businesses

Digital marketing for local businesses is the backbone to develop strategies that work without massive digital marketing budgets at the get-go. Figuring out how to drive significant leads, sales, and revenue growth through classic approaches of organic traffic, paid ads, email nurturing, and pay-per-click ads are the basics. We've got tools to study competitors, decode what they're doing, mimic winning strategies, know where to invest more effort, and figure out what will be a waste of funds. Digital marketing for startups needs the classical approaches with a focus on the lifetime value of the leads generated and what it proves for the business.

Focusing on Driving Revenue, Growth or MAUs

Digital marketing for small businesses locally gives proof-points that advise what works for startups on a larger scale. If you can't market a local business where competition can still be fierce, it's difficult to do much else. We learn new approaches that work for startups by implementing them first for companies that are hyper-local. Most often, we handle a portion of the digital marketing work for pre-Series A startups. Our experiments help prove ROI so when you raise, you understand where to put the capital even if you choose to hire someone full-time to do the work

Expert Local Marketing

Our focus on local businesses is the largest segment of our work. We work with companies across the country to focus on growing their businesses. We have experience dental practices, concrete contractors, asphalt pavers, moving companies, private investigation, scaffolding and construction, helicopter rental, and more. The most value we've delivered is through Google Ads, Facebook/Instagram, Organic Traffic, and Email Marketing. In many cases. we build the entire conversion funnel from scratch - including the website. Our experience across several industries helps us take ideas that have worked in one place and apply them to others.

Growing Followings Through Inorganic & Organic Strategies

When working with personality-based brands, we focus on creating a certain type of image around the person. We heavily rely on social proof, credibility building, follower expansion, and driving organic traffic to help build the brand's following over time. Our best-fit customers have already found their offering and monetization strategy but want to scale their following numbers. 

THE PROCESS OF HOW WE WORK

No 1-Size-Fits-All Approach: Tailored Based on ROI on Spend & The Universe of Variables

01

Deep Competition & Prospective Buyer Analysis

First, we dig deep into the psychological journey that a lead needs to go through in order to buy from you. We use a series of tools on you and your competitors to understand how well they're doing, and analyze where there are opportunities without excess competition

02

Discussion on Findings: Low-Hanging Fruit & Long-Term Game

Second, we'll give you with rich insights about what you're doing well, what your competitors are doing, how much traffic they're getting (and how), what we can do to mimic great approaches and avoid overtly costly ones.

03

Monthly Reports

Third, we do monthly calls to discuss results, progress made, and any other interesting insights we came across during our every-other-week marketing strategy refreshes where we take another look at the competition and easy opportunities to get leads.

04

Optimization & Double-Down

Lastly, we won't bring you golden eggs from the get-go. Some types of traffic will be more valuable than others, so we'll double down on the areas which are most critical to increasing revenue long-term.

3 Common Paths We Take with Clients

Fb & Google Advertising

Inorganic Traffic

Advertising on social platforms like Facebook and Instagram are powerful ways to do "intervention marketing" and to create demand in the minds of people who weren't even looking for you to start with. This is different from need-based marketing and relies more heavily on a strong lead-nurture backbone we set up

Google Search Ranking

Organic Traffic

Ranking high on Google search for important keywords can yield you nearly free traffic everyday - It wins long-term. It creates a strong influx of traffic because Google trusts your website. Getting there needs Google-algo friendly web design and knowing how to rank high on Google

Strategy Discussions

We'll Figure it Out

You may want to go at it yourself and just need us for direction and advice - we can help give you ideas on where to invest your time based on where your business is, and what combination of approaches will yield the best result. If needed, we can own some part of the work

TOOLS IN OUR ARSENAL

Simple & Powerful Techniques Stitched Together

Intervention Marketing

Pattern interrupts are extrodinary at creating demand - showing people something they now want all of a sudden

Classic Google Rank Optimization

Being Google's top search result for high commercial intent keywords can bring tremendous high-value leads - we can do it

Brand New Website Builds

We skip on the cutesy and nicely designed websites and go for sites that Google ranks and that convert leads to $$$

Email & Text Them Till they Buy or Die

Strong email and text marketing serves as a way to stay top-of-mind while nurturing leads through the buyer journey

Blog-Based Traffic Generation

Some leads aren't being searched for directly because they need to be educated first. We write high-converting blogs

End-to-End ;Marketing Funnel Builds

We build the website, generate traffic, and handle email marketing to get you leads. Works best for local businesses.

Some Interesting Spaces We've Worked With

Fitness Studios & Products

Gyms, Fitness Influencers, and Wellness Brands

Dental Practices

Creating demand for high-value cosmetic procedures

Tattoo Artists

More clients for parlors looking to grow

Long-Haul Movers

More leads to boost utilization of existing moving trucks and fleets

Helicopter Rentals

Helping a copter rental and experience company get leads

Let’s talk

Schedule a 15 minute chat. You can tell us about your company and what you may need help with

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